Bay FC has hired Albertin Montoya as its inaugural coach, the club announced Wednesday.
“The Bay Area has been such a great area with professional sports, and how can we not have a women’s team here in Northern California?” Montoya told The Athletic on Monday. “And now that the opportunity is there, I’m just honored, and it’s just a privilege, that the organization is trusting me (with this role).”
The 48-year-old manager joins the NWSL expansion franchise after most recently serving a brief stint as interim head coach of the Washington Spirit in 2022. His time in Washington last year gave him “the bug for the professional game again,” he said, “I love it. This is what I’ve done all my life. My wife also played professionally. So, it’s kind of in our family. An opportunity came here in the Bay Area, where it just made sense.”
Welcome, Albertin! ?
? Read the full announcement of the Club’s inaugural Head Coach at: https://t.co/3FspHQsW40#BayFC | @NWSL pic.twitter.com/RJu4jqK12h
— Bay Football Club (@wearebayfc) September 27, 2023
Montoya’s roots run deep in Northern California, having moved to the area from Cuba when he was six years old. He grew up in Mountain View and played professionally in the area in the 1990s. He also played collegiately at Santa Clara University.
In 1999, he turned to coaching professionally when he was named co-head coach of California Storm in the Women’s Premier Soccer League. He was there till 2006 and in 2009 served as head coach for FC Gold Pride in the Women’s Professional Soccer League. Montoya led the team to a championship season in 2010. In 2003, he also served a stint as an assistant trainer with the San Jose CyberRays, which played in the Women’s United Soccer Association.
Montoya also coached collegiately at Santa Clara and Stanford and founded the Montoya Soccer Academy in 2002 with his wife, Erin, a former professional player who played for Santa Clara. At the international level, Montoya coached the U.S. women’s U-17 team, leading them to a CONCACAF championship in 2012.
His initial actions as head coach of Bay FC, which was announced as an NWSL club earlier this year and will begin play next year, will be to build out the coaching staff and roster. The franchise envisions, and hopes, that Bay FC’s inaugural roster will “play an attractive style of soccer,” Montoya said.
“We want to have the players express themselves. We want to be a team that attacks, that plays attacking football, that controls the tempo, that enjoys possession,” Montoya said. “There’s a lot of different ways to play the game, but that’s how I’ve coached all my life.”
GO DEEPERNWSL's new expansion franchise to be named Bay FC
The hope is that Montoya’s ties to the area will be a draw for local talent, especially in an area with such a rich soccer history. Some of the franchise’s founders include former USWNT players with ties to the area – Brandi Chastain, Leslie Osborne, Danielle Slaton and Aly Wagner. Osborne and Chastain were on the FC Gold Pride’s inaugural roster in 2009 when Montoya served as that club’s inaugural coach.
“I’ve been around for quite some time, so I know the players that are around the league that have the Bay Area ties,” Montoya said, with a smile. “And if things come together the way we see it, we’d like to bring in some of the local talent that’s playing in other places around the league, and maybe do more of a Bay Area team. But we’ll see.”
He added, “I do believe that just having these Bay Area ties might put us at a little bit of an advantage to identifying the players that will be the right fit for our organization.”
Bay FC is entering a crowded California market in professional women’s soccer. The NWSL has already seen historic attendance with Angel City FC and San Diego Wave since the clubs began playing in the NWSL in 2022.
Lucy Rushton, Bay FC’s general manager, envisions the Northern California club fitting right in with Angel City and San Diego.
“They’ve been fantastic clubs for us to look at and really take lessons from,” Rushton told The Athletic. “But I think it speaks massively to California, right? And what we have here in this market. Both of those clubs have incredible fan bases already – and it just comes back to the passion that’s in this area for women’s football.
“So, for us, I think the sky’s the limit and I look forward to those games the most because the derby games are always the best ones.”
With Montoya’s appointment now official and NWSL free agency open, Bay FC is looking ahead to the next several months of laying out the groundwork for the club’s inaugural squad.
“This is where we really get into the nitty-gritty of player recruitment and scouting. So, obviously, a lot of work has been going on behind the scenes to identify players that we think fit our brand and identity, knowing all along what we wanted that to be,” Rushton said. “We (now) have the ability to actually engage with some players, and I’m extremely confident that players are going to want to come and play for Bay FC when they know that Albertin is our head coach.”
She continued, “We have 22 to 26 players to bring in over the next four or five months – and the hard work, but the fun work, starts now.”
(Photo: United States Soccer Federation)